THE DCB GROUP
A Driving Force
The DCB Group, Inc., formerly DCB Productions, Inc., was founded in 1994 by Deb Belinsky and Cheryl Benson-Guanci. The impetus for the development of the company derived from a growing need in professional sports to provide entertainment “value for the dollar” experiences for the guest, while maintaining the integrity of the same itself and for the athletes involved. It is with this philosophy that DCB strove to create the comprehensive and seamless presentation known as the sport entertainment experience.
Two Women from Winnipeg Teach Disney About Hockey — and Entertainment
PROFIT/
Canadian Business Magazine
DCB took this philosophy to the National Hockey League’s Winnipeg Jets Hockey Club.
Virtually unknown, Deb and Cheryl were granted the opportunity to demonstrate their philosophy and skills, and produced one game for the Winnipeg Jets. The opportunity proved that their philosophy delivered on its promise of elevating the game experience for all owners, players, and ultimately the guests. Disney Sports Enterprises president, Tony Tavares admired their approach in respecting the integrity of the same, and signed DCB to produce and direct games for the Anaheim Mighty Ducks.
“DCB contributed to the overall success of our game day entertainment experience.”
Selling Hockey in Anaheim
In this "It's a Living" segment that aired on April 22, 1996, Peter Jordan profiles Cheryl Benson and Deb Belinsky of DCB Productions, which produced game-day entertainment at Anaheim Mighty Ducks games and other sporting events.
©2020 CBC/Radio-Canada
“DCB can handle the creative and logistical side of promotions. This combination of talent has proved to be invaluable to us.”
DCB GROUP Demo Reel
Sports’ most trend-setting entertainment concepts started with THE DCB GROUP
Throughout its 18 years, DCB had consulted on, produced and directed over 3,500 shows. For elite professional sport leagues including the NBA, NHL, MLB, NFL, NCAA and other associations, DCB has been the driving force behind developing trend-setting entertainment concepts in North America.
DCB developed several of sports’ most trend-setting entertainment concepts that are used to this day, including the Bazooka Gun (aka the T-Shirt Gun), video board animations , special lighting/visual effects, flame towers, and memorable promotional giveaways familiar to anyone who’s attended live sports.
DCB also produced some of the most prestigious events such as UCLA’s John Wooden Classic NCAA Tournament for eight years, the World Junior Hockey Championship, and the NCAA’s Frozen Four. DCB was Executive Producer of the 1996 World Figure Skating Championships Gala Skate Program, Executive Producer for the Steve Nash Foundation Charity Classic Game, and Associate Producer of the 2006 World AIDS Conference.
Additionally, DCB was the Owner and Executive Producer of EnterSport, a sports entertainment production conference for three consecutive years.
“For many years, The DCB Group has assisted the Maloof Companies creatively in the areas of Sport, Music and Entertainment. We are always pleased with their unique ideas and true professionalism.”
— Gavin Maloof
The Maloof Companies
Sacramento Kings – NBA, Palms Casino & Resort, Maloof Entertainment
Accolades
Several AVA Awards, Sports Video Production.
Twice nominated for the Canadian Business Young Entrepreneur Award
Entrepreneurs of the Year (International Trade), 2004 by Women Business Owners of Manitoba
Deb & Cheryl also worked as consultants donating their time to numerous boards and charities across North America.
“DCB is highly professional, motivated, and extremely creative.”
“ Performing the National Anthems for the Blue Jays vs. Red Sox opening night at Rogers Centre was one of my favorite one-offs. Working with The DCB Group made it completely professional and painless—truly a memorable event! ”
— Slash
Credentials
Professional Leagues
NHL, NBA, MLB, NFL, MLS, NCAA
Minor Leagues
IGL, WHL, AHL, ECHL, AAA Baseball
Mighty Ducks of Anaheim (NHL)
Tampa Bay Lightning Hockey Club (NHL)
Carolina Hurricanes Hockey Club (NHL)
Calgary Flames Hockey Club (NHL)
Winnipeg Jets Hockey Club (NHL)
Calgary Hitmen (WHL)
Los Angeles Ice Dogs (IHL)
Kentucky ThoroughBlades (AHL)
Toronto Roadrunners (AHL)
Saskatoon Blades Hockey Club (WHL)
Brampton Battalion Hockey Club (OHL)
Huntington Blizzard Hockey Club (ECHL)
Baton Rouge Kingfish (ECHL)
Toronto Blue Jays Baseball Club (MLB)
Anaheim Angels Baseball Club (MLB)
Tampa Bay Rays Baseball Club (MLB)
Los Angeles Clippers (NBA)
St. Louis SkyHawks (USBL)
Kansas City Knights (ABA)
Memphis Houn’Dawgs (ABA)
Tampa Bay ThunderDawgs (ABA)
Winnipeg Thunder Basketball Club (NBL)
John Wooden Classic (NCAA) 1995 – 2003
Steve Nash Foundation Charity Classic (Air Canada Centre, Toronto – July 2005 / GM Place, Vancouver – July 2006)
Toronto Argonauts Football Club (CFL)
Winnipeg Blue Bombers Club (CFL)
World Team Tennis – USTA St. Louis, MO
The 1998 Labatt Manitoba Brier Promotional Rate Card Development
The 1998 Manitoba Winter Games Opening and Closing Ceremonies
Tri-State Sports
Anaheim Sports Inc.
Ogden Entertainment
Disney Sports Enterprises
Disneyland Entertainment
Arrowhead Pond of Anaheim
In-Flight Sports Management
Beacon Sports Capital Partners
Sports Facilities Development Consultants
Ricoh Coliseum
Atherton Communications
Comcast Spectator
Maloof Music and Entertainment
Maloof Sports and Entertainment
HOK Architects
Sacramento Kings NBA
NCAA Frozen Four Hockey Championships
NCAA Regional Basket Ball Finals
United Grain Growers / Proven Seed
Manitoba Telecom Services
Labatt Canada & Labatt Manitoba
Columnist - Industry Insight - Event Magic Magazine
Progressive Conservative National Policy Conference Dinner
Canadian Snowboard Federation (CSF) Sponsorship Properties Development and Client Services
Oktoberfest 2000, Winnipeg, Canada (Ten Day Event – Marketing & Promotions)
HBC Official Olympic Apparel Launch Event (November 2005 – Toronto)
2005 Toronto Blue Jays Rebranding Launch
2006 World Aids Conference – Toronto, Canada
Bills in Toronto Series Tailgate Party (December 2008 – Video and Graphic Production)
EnterSport 1999, 2000, An International Sport Entertainment Conference
Twice Nominated for Canadian Business Young Entrepreneur of the Year Award (Prairies Region)
2004 Entrepreneur of the Year – International Trade, Manitoba
100 Most Influential Canadians in Baseball (Toronto Sun – January 4, 2009)
Platinum AVA Award Winner
Telly Award Winner
Testimonials
“DCB contributed to the overall success of our game day entertainment experience.”
— Tony Tavares
President, Disney Sports Enterprises, Anaheim Sports Inc, Anaheim Mighty Ducks (NHL), The Anaheim Angels (MLB)
“DCB was a big part of launching and developing my Foundation’s Charity Classic Event. Deb and her team put together scripting and activation to a by-the-second-run- of-show – that ensured a flawless execution of our other event producers, sponsors, athletes and performers. From a crowd perspective, DCB transformed a basketball game into an entertainment piece that sports fans and charity supporters alike could enjoy ... and they make if fun for everyone. Deb is the kind of professional you want to work with, and I’ll look forward to working with The DCB Group again.”
—Steve Nash – Phoenix Suns Founder, Steve Nash Foundation
“DCB is highly professional, motivated, and extremely creative.”
— Pam Chen
Board of Directors, 1996 World Figure Skating Championships
“Performing the National Anthems for opening night in 2005 (Blue Jays vs. Red Sox) at the Rogers Centre was one of my favorite one-offs. It was an original idea and a special opportunity provided by The DCB Group. It was an unique and pleasurable a live experience as one could hope to have. Working with The DCB Group made it completely professional and painless – truly a memorable event!”
— Slash
“DCB can handle the creative and logistical side of promotions. This combination of talent has proved to be invaluable to us.”
— Tim Ryan
President, Honda Center Anaheim, California
“For many years, The DCB Group has assisted the Maloof Companies creatively in the areas of Sport, Music and Entertainment. We are always pleased with their unique ideas and true professionalism.”
— Gavin Maloof
The Maloof Companies
Sacramento Kings – NBA, Palms Casino and Resort, Maloof Entertainment